Our Natural Mineral Makeup is made from pure minerals found in the earth which are micronized into a fine powder, which provides the face with natural skin protection from both air-borne pollutants and the sun's skin damaging radiation. Besides providing long lasting all day coverage, which seldom needs touch-up, the minerals are water resistant and will stay on even during daily exercise which has become part of the lifesyle of the modern woman. And, our minerals, aside from being recommended by many reknown dermatoligists and skin care experts, are available in so many color tones, that there is one to match almost every skin, no matter the user's ethnicity.